How to Shop More Wisely Before Buying Your Next Foundation

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This beauty doesn’t leave her perfect complexion to chance.  




We all have different methods for picking out a great makeup foundation.  Some will buy based on brand reputation that they may have a history with, tempting advertising, recommendations from friends or blogs or just by price.  Others take it a step further and narrow down the choices to address specific needs, which is a far better way to make such a choice.


For instance, you can improve the condition of your skin through your foundation by looking for AHA/BHA (alpha hydroxy acid or beta hydroxy acid) on a label.  Either ingredient won’t do as much as your normal fruit acid skin care, but it will very gently exfoliate through the makeup.  Your complexion will only look brighter with use.


Foundations sporting an SPF of at least 15 are important to protect your complexion, but the truth is the amount we usually apply is hardly enough to keep us safe from the sun.  Therefore, start first with a broad spectrum SPF moisturizer before that foundation and finish with a pressed SPF powder.  Layering in this manner provides three layers of protection to keep your face from aging.  


If your skin breaks out fairly often or tends to oily, then you want to avoid a foundation formula that could bring more oil to your complexion.  Ingredients like kaolin and talc could be your solution since they help absorb excess oil.  Mineral foundation is another answer.

Dry skin benefits more from ingredients such as humectants like hyaluronic acid and emollients such as ceramides.  These types of ingredients can moisturize and smooth to keep the complexion supple in addition to offering perfecting coverage.

Anti-aging ingredients like retinol, peptides, collagen, and niacin help keep the skin younger looking as well as antioxidants like vitamins A, C and E. They defend your complexion from damaging free radicals from the environment. 


Before you make your next purchase, don’t just buy on impulse.  Think what you need that foundation to do and check those labels first.  Your complexion will only benefit!

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